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Season 4 Episode 01 – Craftsman builds a 6 figure business with FB and shares how!

by | Dec 23, 2020 | Artist and Guest Interviews, Podcast Season 4

Welcome to Season 4 of The Artist APPEALS!

LIVE Friday Feb. 5 at 11 EST!!

This Premiere episode takes you behind the scenes with our first video podcast!

Join us as David and I discuss target audiences and share other marketing strategies with you.

You can watch this podcast as a video!! Plus, you will get a sneak peek into our worlds. You’ll get a little behind the scenes look into my little recording studio/computer editing room/kids crafting area as well as David’s office.

In this episode, we talk to a craftsman who used to do 36 shows a year! He was on the road, traveling, setting up, and breaking down 150 days a year!  This means he didn’t get to spend quality time with his family. And he did this for 30 years. 🙁
 
BUT, despite starting with just 700 fans, he managed to replace the income from ALL of these 36 shows in just 12 months!!
 
Since then he has built a 6 figure business…
 
Grown his audience to over 120 thousand fans…
 
And is now sharing his knowledge and experience with hundreds of artists around the world with his signature Facebook marketing course!
 
In this episode, we talk about how to know who to market to. David gives you examples of how to create custom Facebook audiences that reach real buyers shopping online for work like yours!

Listen to the end of this episode to get a special discount as well!

In this episode, you will hear:
[1:31] David Emmons Appears and Discusses his Accomplishments
[4:05] David’s Artworks and Inspirations
[6:26] David’s Education
[6:59] Business and Bringing Designs to an Audience
[9:06] Target Markets and Examples
[10:13] David’s Advice for Target Marketing
[12:50] David’s Class on Facebook Marketing
[14:09] Presenting Works and Winning Awards
[15:38] Homepages and Bounce Rates
[17:10] Communicating With Your Audience
[18:35] Selling a Product and Using Customer Feedback
[20:38] Word of Mouth from Customers
[22:10] Products
[27:25] Spoonflower’s beginnings and Print-on-Demand Services
[29:49] Educating and Amplifying an Audience
[32:55] Online Marketing and How Years of Marketing Experience On The Road Can Still Apply
[34:55] Things That Are Not Important When Marketing Online
[37:01] Benefits of Facebook as a Marketing Platform
[38:12] Attracting the Right Audience
[42:33] Application of Venn Diagram Systems in Finding a Target Audience
[43:06] Introducing Targeting Categories
[46:40] Being Strategic with Marketing
[48:05] Creating an Artist Video
[49:35] More on the Word of Mouth
[50:18] Networking
[50:47] Video Editing, Algorithms, and Organic Videos
[52:59] Live Videos and their Versatility
[54:16] Coaching Calls
[55:19] The Purpose of Facebook Live
[57:20] An Example of Facebook Live’s Benefits
[58:32] Licensing
[1:01:26] The Rise of Indie Publishing
[1:02:28] People Connecting with Artists
[1:06:55] Choraleing and Growing a Fanbase
[1:07:12] How David Measures Success
[1:08:47] Discussing his Daughters’ Books
[1:09:46] Successes and Stresses of Art Shows
[1:10:48] Online Spaces and How They Help Artists
[1:14:12] Promoting David Emmons’ Courses

FREE MasterClass:

ArtistMarketingBluePrint.com

David Emmons’ Coaching Website:

ArtistMarketingFormula.com

Connect With Your Host Erin Sparler:

Join your host Erin LIVE in the studio on the Facebook Page: What is Fine Art?!

Follow & Like The Art APPEALS FaceBook Page

Buy Movable Craft Kits for your kids at EyeConnects Crafts