As a college art professor for twelve years, teachers aim to teach you everything to prepare you for the real world. But there are things that you’ll eventually learn as you go out beyond the four corners of art school.
So, my mission has been to impart the most important thing you need to learn as an artist – how to make money – through my work and experience as a licensed artist, book author, entrepreneur, and podcast show host.
In this week’s episode, I’ll let you in on my presentation at Il Lux Con 2022, where I teach how to create a marketing plan that sells your art.
If you don’t know where to start in putting together an effective marketing plan that makes you money as an artist, then you’re in the right place. Tune in now!
Let’s jump right in!
Key Takeaways:
What is pitching, and why it’s effective? (02:55)
Why pitch as an artist? (05:59)
Quick licensing basics (11:16)
Research who you’re going to pitch (13:34)
Ask them what they want to see (18:43)
On using Adobe’s Lightroom and making a collection (19:37)
How to do some research (24:55)
The process of following up on your contacts (33:41)
Question and Answer portion (42:45)
Wrapping up my presentation (57:10)
Additional Resources:
– Learn how to make money as an artist here
– Grab a copy of my book on Amazon here
– Visit my website here
– Book a free 15-minute diagnostic call here
– Join The Artist Appeals Facebook group here
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The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
