S03 E44 – Artist Kathy Weller has Mugs in over 100 Brick and Mortar Stores! Listen as She Shares Actionable Tips and Tricks!
Mug Artist, Kathy Weller Shares Her Tips And Tricks For Using Print On Demand With Intention!
In this episode, we talk to a lady who has licensed her collection with some of the top manufacturers in the US including Enesco, Demdaco, and C.R. Gibson! She’s not only done licensing but has also done product design as well for Enesco and Lenox!
She’s had greeting cards published by Papyrus Recycled Greetings, Legacy, and in Trader Joe’s! She sells her mugs retail and wholesale. They are sold in over 100 independent brick-and-mortar retailers across the United States.
Through her years of experience, she has found ways to make up for the lack of personal service that can be part of the print-on-demand experience. In this episode of The Artist APPEALS, she shares some tips and tricks that you can use to delight your customer.
www.kathyweller.com
In this episode, you will hear:
[2:37] Conversation Begins
[3:20] Finding Kathy’s Artistic Voice and How She Started
[4:30] Past Experiences and How She Started Her Business
[5:51] Kathy’s Lettering and Her Style
[6:27] Discussing Some of Kathy’s Works
[8:03] How Kathy Got Into Making Mugs and Print on Demand
[9:32] Licensing Exhibits at Trade Shows
[10:22] The Benefits of Physical Mockups
[11:55] More Licensing Discussion
[13:05] Making Your Own Products, YouTube, and More on Print on Demand
[14:43] Kathy’s Studio and Other Products
[15:33] Print On Demand Services and APIs
[16:40] Discussing APIs and Shopping-Based Applications
[17:56] Tutorial for Integrating PoD into Your Shop
[18:54] Unlicensed Art and Why She Left Society6
[20:05] How Kathy Discovered Case-Mate and SPOKE Custom
[23:19] How Kathy Produces Stickers and Coloring Books
[24:57] Filling Rooms With Printed and Licensed Items
[26:40] Licensing and Contracts – Samples and Sample Approval
[29:26] How Sampling Has Changed Over the Past 20 Years
[30:45] Making Sure You Get Your Name on Your Product
[32:03] The Importance of Communicating With Your Licensees
[33:11] The Importance of Having Your Name on Your Product
[35:16] Stickers as a Marketing Tool
[36:15] Kathy’s Tips for Presentation of Art and Giving Good Experiences
[39:47] Throwing in Extras in an Order
[41:22] The Importance of Communication with Your CUstomer
[42:24] How Kathy’s Orders Work
[44:33] Plug for CourageousColoring.com
[45:56] More on Throwing in Extras and Extra Purchase Options
[48:06] Doing Upsells on Etsy
[50:15] Kathy Talks About Her Motivations For Making Art
[52:10] Creating Art Every Single Day VS Technical Aspects
[53:23] Break
[53:47] Kathy’s Recent Projects
[55:50] Discussing Kathy’s Mug Collection
[57:47] How Kathy Makes YouTube Videos
[1:02:06] Setting the Tone of Her Videos and Other Editing Tips
[1:05:15] The Appeal of Shorter Videos and Various Social Media Sites
[1:07:02] Learning How to Present Information Across Multiple Videos
[1:08:34] The Benefits of Print on Demand
[1:09:10] Licensing, Copyright, and DMCAs
[1:11:02] Boilerplate Templates and DMCA Takedown Services
[1:12:16] The Process of a DMCA Takedown
[1:13:30] Dealing With Sites Popping Back Up and Overseas Sites
[1:14:44] Copyrighting Works with the Government
[1:16:23] What Constitutes Publishing Under Law
[1:17:37] Stealing Unfinished Art
[1:18:54] Copyrighting Groups of Images and Photographs
[1:19:18] Using Copyright.gov
[1:20:07] Measuring Success
[1:22:28] Hearing From Her Customers
[1:24:51] Discussing Kathy’s Personal Experiences
[1:26:43] Comparing Her Personal Messages to Secret Santa
[1:27:51] The Joys of Giving
shop link:
http://shopkathyweller.com/
Sign up for Etsy P.O.D. for Artists course updates:
http://bit.ly/
YouTube Channel:
http://www.youtube.com/
How to connect your Printful to Etsy video (with “API” description and details):
https://www.youtube.com/watch?
DMCA takedown notice how-to video:
bit.ly/kathydmca
Get a Copy of Kathy’s Coloring Books Here:
http://courageouscoloring.com/
Print on Demand Color Books:
https://kdp.amazon.com/en_US/
POD Company Kathy Uses:
http://www.spokecustom.com/
The US Government Copyright Office.
https://www.copyright.gov/
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
