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Podcast Season 3 Episode 37 – Interview with the founder and Co-owner of three online art stores and licenser of over 300 artists, Karen Capp!

In this episode, we talk to Karen Capp, the co-owner of not just one, but 3 stores! Here, you will learn how to how to get your art into a lineup of all kinds of printed products.

GreenBox, WheatPaste and Oppsy Daisy Logos

Karen Capp licenses over 300 artists and will teach you how to get your art into a lineup of all kinds of printed products. With over 22 years of experience, Karen Capp is the co-owner of Green Box Art, Oopsy Daisy, and WheatPaste, and she will share with you tips like understanding a company’s style, understanding what elements work in an art product, and finding art product trends.


In this episode, you will hear:
[0:55] Introducing Today’s Guest
[1:49] Karen Joins the Episode
[2:09] Karen Describes Oopsy Daisy and How it Started
[3:24] Green Box Art
[3:44] Describes Her Creative Team and Artist Licensing
[4:19] Karen Discusses Customers and Trade Shows
[5:10] More About Karen’s Business
[6:07] Karen’s Inspiration
[8:45] Coming up with Product Ideas
[12:25] Discussing Art Choices and Relation to Personalities
[17:52] Presentation of Art
[19:40] What Karen’s Businesses Are Up To Now
[20:49] Evaluating the Market and What Products to Focus On
[22:12] In-House Production of Products
[23:18] The Need For Artists to Understand Elements That Work, Uniqueness, and Marketability
[24:25] Trending Color Palettes and Finding Them
[27:01] Educating Karen’s Audience: Tips and Tricks
[29:35] Prefered Communication for Licensing And Other Tips
[32:59] Putting Submitted Art Into a Database
[36:30] Dealing With Extra Submissions
[37:55] What Makes an Artwork the Right Fit For a Company?
[38:57] Describing the Style of Karen’s Product Art
[39:25] How to Fit Your Artwork Into a Lineup
[41:15] Amplifying Audiences and Organizing Projects/Orders
[46:39] Standard Contracts and Terms to Understand
[48:44] Understanding Copyright and its Role in Licensing
[56:53] Measuring Success



Connect With Your Host Erin Sparler:

Buy Original Artwork by Erin Sparler

Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!

Follow & Like The Art APPEALS FaceBook Page

Buy Movable Craft Kits for your kids at EyeConnects Crafts