In this episode, Erin Sparler speaks to Josie Lewis, a popular artist based in Minneapolis. Josie Lewis utilizes social media as a platform for promoting and selling artwork.
How to Become A Successful Artist on Social Media
To learn more about how to become a social media superstar and promote your art online, listen to this podcast episode. You will also hear:
[03:40] Actual Interview Begins
[04:45] A recollection of childhood memories with her siblings, then her education at
[05:44] Speaking about married life and how she didn’t stop doing art
[07:19] She shares her experience of difficulty having a second child while finding a new opportunity for her art carrier through the art crawl culture
[08:34] Josie ponders on how to connect with the audience and start making income with her arts
[09:45] Josie started art as therapy while battling fertility issues
[16:40] Josie talks about her art which includes watercolors, collages, and geocodes
[18:27] Josie shares how she tackles various critics against her art
[19:38] Josie shares her experience with the Fine Art Grad program and the discovery of resin
[19:46] What is a resin and how she used it for her art
[20:24] Testing different resin pieces to improve her art and discover new things
[20:46] What safety precautions she used when doing her art
[21:20] How Josie started a video on Instagram and hit 20,000 views
[22:42] Josie talks about her rainbow palette and how she experimented with different mediums
[23:47] Developing individuality as an artist
[25:01] Josie talks about the danger zones of sharing your process and art on Instagram
[26:30] Pros and cons of posting art on the internet and finding your end goal
[28:22] Josie talks about her mosaic art called Butterfly Wall and how she prices it
[30:38] Josie talks about GDP for arts and entertainment
[31:26] How many active American artists there are in the workforce
[31:50] How to sell art and become an artist entrepreneur
[33:42] How to properly market your art on the internet*
[34:00] How to use Instagram to promote your art
[35:12] How to present your art on the internet and capture an audience
[35:42] Automating Instagram posts
[36:08] Using planners and schedulers for other social media like Pinterest to keep track of her schedule
[38:11] Using the right hashtags to improve discovery on Instagram and other social media platforms
[40:47] How Josie use automation to make other processes easy including her dropshipping business
[42:01] Josie shares her daily activity with her own studio
[42:13] How Josie turned her basement into a studio and ideas for decoration
[42:59] Why her art space is essential to her practice
[44:31] Balancing time with kids and art
[45:17] A glimpse of her house which consists 70% of arts and crafts
[46:09] Licensing and Contracts and Josie’s Approach
[48:28] Josie shares how she made her own limited edition watercolor brand with Korean artists
[49:37] How Josie Measures Success
[50:12] Josie discusses Enneagram
[52:27] How to focus with art and what you love doing
[53:25] Book recommendations by Josie
LINKS AND RESOURCES:
Book Recommendations
The War of Art by Steven Pressfield
The Artist Way by Julia Cameron
Big Magic: Creative Living Beyond Fear
Connect with Josie Lewis
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
Follow & Like The Art APPEALS FaceBook Page
Buy Movable Craft Kits for your kids at EyeConnects Crafts
