Erin Sparler, continues to elaborate on the appeals acronym on The Artist Appeals Podcast. Erin discusses artwork as a product, sharing tips, insights, and inspirational stories on this episode. Erin elaborates on how to create a product, price it, and get the maximum out of it. Listen up and hear from her.
Key Milestones on this episode:
[03:55] The importance of having a mind shift to view your artwork as a product for sustainability.
[04:40] What a product ladder is.
[05:12] What an introductory price is.
[06:59] Why a product ladder is a must-have for artists.
[07:35] Jeff Shank’s success story on deploying a product ladder for his photography business.
[08:37] The advantage of having limited editions of original work in a product ladder.
[10:53] Ashley Monney’s success story on why three- tired price products work better in the art industry.
[12:35] Why it is essential to know your target audience before creating your product.
[13:35] Erin’s backstory on how she started Eyeconnectscrafts.
[15:46] Factors to consider when wanting to create an impulse-buy and affordable product for your audience.
[16:48] How to come up with a pricing model for your products.
[19:40] Why planning is vital for your art business.
[22:04] How Jeff Shank uses Moo to promote his business.
[23:51] Erin’s story on how she makes money from her designs at a lower product point.
[25:51] Assignment on creating a product and a product ladder for your business
RESOURCES
Ashley Monneys Podcast Interview
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
