Beckah Krahula, one of the top-selling authors, joins Erin Sparler on The Artist Appeals podcast today to discuss how to succeed in the art business. Beckah, who is biased in Zentangling art, discusses artwork, product development, business growth strategies and shares her overall experience in the Art business.
In this episode you’ll hear:
[02:44] Beckah’s backstory before delving into the art business.
[05:13] How Beckah went into the art industry as an independent contractor.
[05:28] How Beckah used Sculpey to create her artwork.
[09:11] How Beckah, amplified her business through educating masses on a TV show.
[11:24] The different techniques Beckah follows to keep her company on track.
[14:39] The importance of getting started in any business.
[22:05] How Beckah, learnt about Zentangles.
[25:36] The therapeutic effect effected by Zentangling.
[34:29] Beckah’s incorporation of online and offline methods to grow her business.
[41:28] How Beckah uses the storyboard format to organize her ideas and artwork.
[45:30] Beckah’s advise on licensing and contracts.
[47:31] The importance of role-playing in any business setting.
[50:46] The importance of networking with other artists.
[53:40] How Beckah measures and celebrates her success.
[58:55] Why it is vital to track and adapt to the continuous business trend changes.
[01:00:27] Why captioning your artwork can be unnecessary.
[01:03:00] Beckah’s way of finding art galleries to attend.
[01:07:10] Beckah’s favorite book.
Resources:
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
