Jo Packham, Editor-in-Chief and founder of the gorgeous magazines of Where Women Create, Where Women Cook, Where Women Create Work and What Women Create as well as the creative space, The Creative Connection, sits down with Prof. Erin Sparler to talk about creating a product, educating your audience and amplifying your reach.
Highlights and Quotes from the Podcast:
Tips on presenting artwork:
- Do your homework and your research.
- Follow companies outside of your industry.
- You’re not doing what everybody else is doing, you’re doing something that’s totally different from your industry.
How do you educate and communicate with your audience?
- My quest in life is to educate the public on the value of handmade.
- If the consumer would learn how valuable handwork is, then they will pay more.
- Work together in a group.
How do you amplify your reach?
Who we feature is the best grassroots advertisers. They promote the magazines on all their sites and their Instagram sites and in their blogs, because they’re really proud to be part of it.
The licensing process and contracts
- The only people that contracts are good for the people who can afford to defend them.
- I use my contracts as a roadmap so that the expectations of each company are known.
- Don’t rely on it for for protection.
What is success?
- It’s a valuable question for everybody to ask themselves.
- Everybody compares their success to everyone else’s high and when you read about it online, everyone is a huge success.
Book recommendation
- Compendium is my very favorite publisher of all time.
- What do you do with the problem? What do you do with an idea? What you do with a chance?
How do you find people to work with that are so far out of the realm when you need technical help?
- It’s the community that I built.
- I always get a personal recommendation.
- Never work with somebody that somebody doesn’t know somewhere down the line.
Resources:
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
