If you know how to present your artwork to your target audience, making a living off of it is a no-brainer.
In today’s episode of The Artist APPEALS, the amazing Jennifer Smelker will talk about how she left her job as an engineer and went full-time to build her illustrated design empire.
And mind you, her illustrated design company, Tandem For Two, is making a whooping 6 figures in sales annually doing wholesale, retail, and licensing.
How did she do it? You’re about to find out when you tune in now.
Listen in and learn how you can make money as an illustrator, build a thriving business out of it, and live a well-balanced life.
Key Takeaways:
Introduction (00:00)
The story behind Tandem For Two (01:20)
Rapid-fire questions answered (02:39)
From being an engineer to an artist (10:04)
On developing a product (16:35)
Balancing wholesale, retail, and licensing (24:09)
Advice for those who want to design their own products (31:20)
Product presentation tips (37:07)
Tips for educating your audience and marketing (43:26)
How to get more done without being overwhelmed (53:09)
On licensing and contracts (1:00:07)
How do you measure success? (1:09:52)
Episode wrap-up (1:16:43)
Additional Resources:
– Learn more on how to make money as an artist here
– Visit my website here
– Book a free 15-minute diagnostic call here
– Join The Artist Appeals Facebook group here
Connect with Jennifer
– Check out Jennifer’s Tandem For Two merch and designs here
– Join Jennifer’s mastermind class here
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The Artist APPEALS is a podcast dedicated to artists who want to learn how to make money with their art WITHOUT having to compromise.
Be sure to follow the podcast on your favorite platform so you never miss an episode!
