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S03 E24 In-Depth Interview with VP of Marketing about Art Licensing!!

In this podcast interview, our guest is Cindi Steele, the VP of Marketing of Conimar Group. She will share some tips for creating a product and art licensing. And is this podcast we talk about EVERYTHING to do with both!

Conimar-Group-Logo

 

Conimar Group makes many of the different brands you may know.

In this podcast Cindi shares:

  • How she finds artists.
  • How to submit your work!
  • The products they make.
  • How they select artwork and how she monitors and tracks what products are working.
  • Royalty rates!
  • Industry vocabulary
  • Common acronyms and their definitions.
  • The most important licensing and contract terms to know!

Time Stamps:
[0:00] Introduction
[1:45] Cindy’s Arrival
[3:05] Products and Finding Artists
[5:11] Reaching out to Artists
[6:07] How to Reach Out to Conimar
[10:10] Conimar’s Marketing Plan For 2021
[10:45] The Products Conimar Makes
[16:13] Timeline for Product Creation
[17:28] SKU Counts, Sales, and Discontinuation
[18:46] Sell-throughs
[22:40] What is a SKU?
[24:21] Intermission
[24:45] Planning Out The Design of a Product
[28:25] Proofing Products and Shipping Them
[29:47] Presenting Products and Finding Artists at Shows
[33:15] Discussing Marketing Terminology
[34:50] Conimar’s Sales Reps
[35:40] Markets
[37:15] MAP Pricing
[39:52] Educating Consumers and Sellers and Social Media
[45:49] Helping Retailers Market and Catalog
[47:16] Conimar’s In-House Marketing, Social Networking, and Social Media Team?
[48:45] Repurposing Content and Dealing with Sales Reps
[49:49] Planning and Organizing Tasks
[54:43] Licensing and Contracts
[57:12] Royalty Rates
[1:01:19] When Your Art Doesn’t Make It Into a Line But Is Kept
[1:03:33] The Importance of Defining License Rules
[1:04:28] Free Samples
[1:05:40] Selling Products Per License Rules
[1:11:39] Guarantees
[1:12:20] Open Communication
[1:12:49] Successes and Planning
[1:17:50] Discussing Owen Garrett
[1:18:39] Stories about Cindi’s Team

This episode reveals SO MUCH critical information about getting your art onto products… you will NOT want to miss it!!!


Links to Conferences Mentioned:

The Inspired Homeshow

Ambiente


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